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direct marketing
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direct marketing

Marketing techniques that deal directly with the consumer. Traditional direct marketing methods include telephone sales, direct mail, door-to-door sales, leafleting, and cold calling. The Internet opened up a new avenue of opportunity for direct marketeers and a number of techniques such as permission marketing have been pioneered utilizing the interactive nature of the medium.



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? Mentioned in ? References in periodicals archive
 
GRESSETT, Jack PRESIDENT (01) ADMAIL 427 Dellwood Bryan, TX 77801 USA (409) 779-7788
, University of Phoenix, CW31, ADAC, Admail West, Altosa Group, Business Wire, Colour Press, Comcast, Duane Toutjian Graphic Design, Halldin Public Relations, Production Strategies, Prosper Magazine, Sacramento Metro Chamber, SARTA, TechCoire and hosted by the American Marketing Association Sacramento Valley.
, University of Phoenix, CW31, ADAC, Admail West, Altosa Group, Business Wire, Colour Press, Comcast, Duane Toutjian Graphic Design, Halldin Public Relations, Production Strategies, Prosper Magazine, Sacramento Metro Chamber, SARTA, TechCoire and hosted by the American Marketing Association Sacramento Valley.
 
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