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product placement
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product placement

Advertising of products through positioning in television and film as props or scenery. Companies pay large sums to have their product endorsed indirectly in popular television programmes and feature films. The star of a film may, for example, shave with a Gillette razor, or the good guys may drive Mercedes cars. Competition for this kind of advertising can be fierce, particularly in popular film franchises such as the Bond movies.
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Advertisers "must stop interrupting what people enjoy and start becoming what they enjoy," said Christophe Lambert, co-founder with well-known film director Luc Besson of France's first so-called "advertainment" production company, Blue Advertainment.
'Advertainment', or how to make ads entertaining by AFP / AFP Global Edition
But advertainment [which takes product placement to the next level by sculpting stories around a brand] is the most natural way a brand can become part of the story; it interweaves with the characters and becomes a part of what they are watching without obstructing it," he explained.
Telenovelas: creating stories around brands by Del Rivero, Marina / Video Age International
New Advertainment Partnership Helps Premier Audio Developer Make More Mobile Waves MELROSE, Mass.
AdME Mobile Advertising Partner Spins Off From Google OHA ... by Business Wire
 
 
 
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