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product placement |
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product placement
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There's more demand outside Argentina than in, so
we've had to go abroad,' says Bodrigo Figueroa Reyes,
president of Fire Advertainment, a Buenos Aires marketing-entertainment
developer. According to Ritch Shamey, National Operations Director for Monster
Media, "We have our GroundFX advertainment systems installed at
major sporting and entertainment venues around the country. Barhydt will lend his expertise on how the relationship between
games and advertainment, in-game advertising and custom branded
experience will help drive the mobile gaming industry as a form of
entertainment. |
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