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product placement
(redirected from Advertainment)

    Also found in: Wikipedia 0.09 sec.

product placement

Advertising of products through positioning in television and film as props or scenery. Companies pay large sums to have their product endorsed indirectly in popular television programmes and feature films. The star of a film may, for example, shave with a Gillette razor, or the good guys may drive Mercedes cars. Competition for this kind of advertising can be fierce, particularly in popular film franchises such as the Bond movies.



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? Mentioned in ? References in periodicals archive
 
There's more demand outside Argentina than in, so we've had to go abroad,' says Bodrigo Figueroa Reyes, president of Fire Advertainment, a Buenos Aires marketing-entertainment developer.
Dialed in: Argentine code for cellular phone video games spreads to ... by Newbery, Charles / Latin Trade
According to Ritch Shamey, National Operations Director for Monster Media, "We have our GroundFX advertainment systems installed at major sporting and entertainment venues around the country.
Nighthawk Systems Enables Monster Media's GroundFX Visual Interactive ... by Business Wire
Barhydt will lend his expertise on how the relationship between games and advertainment, in-game advertising and custom branded experience will help drive the mobile gaming industry as a form of entertainment.
Sennari's CEO to Speak on Mobile CRM at the 2006 CES Game Power and ... by Business Wire
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