Advertainment - Hutchinson encyclopedia article about Advertainment Printer Friendly
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product placement
(redirected from Advertainment)

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product placement

Advertising of products through positioning in television and film as props or scenery. Companies pay large sums to have their product endorsed indirectly in popular television programmes and feature films. The star of a film may, for example, shave with a Gillette razor, or the good guys may drive Mercedes cars. Competition for this kind of advertising can be fierce, particularly in popular film franchises such as the Bond movies.



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? Mentioned in ? References in periodicals archive
 
also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.
also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.
 
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