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Advertising Standards Authority |
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Advertising Standards AuthorityOrganization founded by the UK advertising industry in 1962 to promote higher standards of advertising in the media (excluding television and radio, which have their own authority). Advertising in the UK being a self-regulating industry, the ASA is financed by the advertisers, who pay a 0.1% supplement on the cost of advertisements. It recommends to the media those advertisements which might breach the British Code of Advertising Practice are not published, but has no statutory power. The ASA has been criticized for not doing enough to prevent misleading advertising. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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? Mentioned in | ? References in periodicals archive | |
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In early March 2005, the Advertising Standards Authority (ASA) in
the United Kingdom--a quasi-government "truth in advertising"
watchdog--upheld a complaint against an organic group for fund raising
leaflets implying that organic foods were healthier. Using the Landbank Report, the Women's International Network
challenged P&G's environmental equivalency claims before the
UK's Advertising Standards Authority, which ruled that
P&G's claims were misleading. Their latest disagreement involves the
former's complaint to the Advertising Standards Authority (ASA)
that Gillette's advertising is misleading -- complaints that have
already been upheld in Australia and Germany. |
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