advertising agency
| Agency that provides clients with a wide range of services including research; media planning; design, production, and placing of advertisements and publicity material; design of packaging and display systems; marketing and merchandising; and public and press relations. |
| John L Hooper is credited with establishing the first American advertising agency in the early 1840s. In 1864 the firm of Carlton & Smith was founded, which was taken over by James Walter Thompson 1878. In 1916, with a turnover of $3 million, Thompson sold out, believing that no further expansion was possible. But growth continued, and in 1955, with 34 overseas branches, its annual turnover was calculated at $220 million. The American Association of Advertising Agencies is the technical, psychological, and educational centre of this mammoth business. |
| The US dominance of the global rankings was decisively challenged in the mid 1980s by two UK companies; Saatchi & Saatchi and WPP Group. By 1992 WPP Group ranked as the largest global agency group. The largest US groups in 2006 were Omnicom (revenue $11.4 billion) and Interpublic Group (revenue $6.2 billion). |
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