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affluent society

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affluent society

Society in which most people have money left over after satisfying their basic needs such as food and shelter. They are then able to decide how to spend their excess (‘disposable’) income, and become ‘consumers’. The term was popularized by US economist John Kenneth Galbraith.

Galbraith used the term to describe the Western industrialized nations, particularly the USA, in his book The Affluent Society (1958), in which he advocated using more of the nation's wealth for public spending and less for private consumption.



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On one hand, the region's well-developed hospitals are preparing to capture the international market for elective procedures while on the other, international healthcare organisations are tapping into the GCC's affluent society in search of highly sophisticated and advanced healthcare services unavailable within the GCC.
When South Korean TV series are broadcast in mainland china, the Chinese glimpse the sort of affluent society to which their country aspires.
Combined with increased spending power, in this affluent society, the lifestyle aspirations of the majority now encompasses healthy body and mind.
 
 
 
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