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Arden, Elizabeth

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Arden, Elizabeth (1884-1966)

Canadian-born US beauty expert and mass merchandiser. Born in Woodbridge, Ontario, she moved to New York 1908. Possessing an extraordinary business sense, she opened a beauty salon 1910 and expanded the firm in 1914 under the corporate name of ‘Elizabeth Arden’, a name she soon adopted herself. She developed and merchandised a line of cosmetic products and also utilized new techniques of mass advertising to introduce her products to the public. She later opened a chain of beauty salons and spas throughout the USA.
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