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Barthes, Roland |
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Barthes, Roland (1915–1980)French critic and theorist of semiology, the science of signs and symbols. One of the French ‘new critics’ and an exponent of structuralism, he attacked traditional literary criticism in his first collection of essays, Le Degré zéro de l'écriture/Writing Degree Zero (1953). Barthes's main aim was to expose the bourgeois values and ideology he saw as implicit in the seemingly ‘natural’ and innocent language of French literature. For Barthes, a text was not a depiction of the world or the expression of an author's personality, but a system of signs in which meanings are generated solely by the interplay of these signs. In Mythologies (1957) he used this structuralist approach to the study of signs in everyday life, looking at such things as toys, advertisements, and wrestling. This and similar studies had a profound influence on the study of popular culture.
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Yet while Barthes had the good sense to admit that his influential conception of "the death of the author" was merely the extravagant jeu d'esprit of a playful interpreter, the great majority of his ponderous imitators, particularly in America, did not. The program was Gloria, O Rangasayee, and Championship Wrestling after Roland Barthes, and it just blew me away. Roland Barthes was fascinated by the Argo, "each piece of which," according to him (though he apparently got the story wrong), "the Argonauts gradually replaced, so that they ended with an entirely new ship, without having to alter either its name or its form. |
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