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Bates, Ted

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Bates, (Theodore Lewis) Ted (1901–1972)

US advertising executive. Bates worked in advertising agencies after graduating from Yale, then founded his own New York advertising agency (1940). The agency became the fifth largest in the world through pioneering television advertising in the 1950s.



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He has held executive positions at McCann-Erickson, Grey Advertising, Backer Spielvogel Bates, Ted Bates and Pentagram Studies.
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