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Bennett, James Gordon

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Bennett, James Gordon (1795-1872)

Scottish-born journalist and newspaper publisher. In 1835, with $500 capital, Bennett launched the New York Herald, a daily paper aimed at a mass audience. Unlike other newspapers, the Herald had no political allegiance, and its coverage extended to sports and fashion, as well as to business and finance. Bennett also featured sensational stories and made heavy use of. By the 1860s the Herald was the city's most popular paper, but not its most prestigious.



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