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brand architecture

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brand architecture

Corporate structure delineating relationships between different parts of a brand. Brand architecture explicitly defines the relationships between the master brand, sub-brands, and products and services.



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The series focuses on brand architecture, which first transformed the retail world with flagship stores such as NikeTown, BMW World and Prada, and has since become the mandate for real estate developers that have realized that star-caliber architects and brand strategies can add dollar value to their projects.
Architects jump on brand wagon with high profile lecture series by Real Estate Weekly
Under the new brand architecture, CruiserMaxx Pak for soybeans will become CruiserMaxx Beans, and Cruiser DM Pak for sunflowers will become CruiserMaxx Sunflower.
Syngenta by Agri Marketing
This new brand architecture will be consistently used in marketing materials to help those who have had a positive experience with one of our products readily identify others that they can utilize.
Georgia Gulf Announces Royal Group Technologies Limited Name Change ... by Business Wire
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