|
brand loyalty| Attachment of the consumer to a particular brand even when that brand is more expensive than competing brands. Brand loyalty is the target of all marketers. It is the product of a psychological contract between the brand and the consumer. The brand can breach this psychological contract, and lose the loyalty of its consumers, if it moves in a direction that is out of character with its brand identity, betrays its brand values, or extends itself too far. |
How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
?Sign in  |
|---|
|
|
|