Calkins, (Earnest) Elmo (1868-1964)

US advertising executive and author. He was founding president of Calkins and Holden, New York City (1902-31), regarded as the first modern agency for producing integrated advertising campaigns incorporating high-quality copy and art. He coauthored (with Ralph Holden) the first advertising textbook, Modern Advertising (1905).

He was born in Geneseo, Illinois. He was a talented copywriter, first in Illinois and then in New York City. In his later years he was an essayist and author; severely hearing-impaired since his youth, he often wrote on the problems of the deaf.