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category killer

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category killer

Retailer offering such an extensive and comprehensive range of products of a particular type at discounted prices that it threatens to eliminate the competition. In the UK, out-of-town superstore retailers, such as IKEA, could be described as category killers.



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This book explores the rise of category killers (large
Category Killers: The Retail Revolution and Its Impact on Consumer ... by Reference & Research Book News
Starbucks is more category creator than category killer — a point Spector sometimes acknowledges but mostly sidesteps throughout the book.
Chain reaction: the making of mega-store nation by Batsell, Jake / The Seattle Times (Seattle, WA)
the article, category killers face serious structural challenges: selecting a bad location can be damaging, the cost of stocking a huge selection of products, including slow moving items is enormous, and the presence of more than one category killer in a market tends to trigger disastrous price competition.
INDUSTRY BRIEFINGS by Music Trades
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