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category killer
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    Also found in: Wikipedia 0.12 sec.

category killer

Retailer offering such an extensive and comprehensive range of products of a particular type at discounted prices that it threatens to eliminate the competition. In the UK, out-of-town superstore retailers, such as IKEA, could be described as category killers.



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Driveline has more than 10,000 W-2 company employees providing coverage in more than 70,000 retail locations across virtually all retail channels, including food and drug stores, home centers, dollar stores, mass merchants, category killers, clubs, and convenience stores.
Driveline...A Major New Retail Merchandising Services Brand Debuts by Business Wire
But they differ from so-called category killers in that they don't discount prices - as done by warehouse-type outlets or discount fragrance stores.
Cosmetics Plus takes big box approach to makeup by Sable, Julie / Los Angeles Business Journal
Shopping centers with category killers and discounters have sprung up all over L.
Eight Southland malls working on big renovations, expansions by Glover, Kara / Los Angeles Business Journal
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