On October 1, 2004, Lorenzo Trujillo, a middle-aged teacher, the self-styled "spiritual guide" Emma Ortega, and Emmanuel D'Herrera, a poet and professor, set up camp at the Wal-Mart site, rolled out their petates (straw mats), lit copal incense to the guardian figure of Coatlicue, a sort of Aztec Shiva, and, in classic lost-cause Mexican struggle posture, declared themselves on hunger strike.

From Llorona to Gritona: Coatlicue in Feminist Tales by Viramontes and Cisneros.

In her essay, "Guadalupe the Sex Goddess: Unearthing the Racy Past of Mexico's Most Famous Virgin," Cisneros relates her own attempt to redefine what it means to be a Chicana artist by merging dichotomous images of the female: "To me, la Virgen de Guadalupe is also Coatlicue, the creative/destructive goddess .