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advertising |
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advertisingAny of various methods used by a company to increase the sales of its products or services or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, to publicize an event, or to locate an item or commodity. Product advertising can be seen by economists as either beneficial (since it provides information about a product and so brings the market closer to a state of perfect competition) or as a hindrance to perfect competition, since it attempts to make imaginary distinctions (such as greater sex appeal) between more or less similar products. Specialized advertising agencies often handle the advertising of a company's products, services, or corporate brand, although some aspects may be dealt with within the company (in-house). There are two basic types of advertising, informative advertising and persuasive advertising. The effectiveness of advertising is notoriously hard to measure. Marketing departments, who often take responsibility for a company's advertising budget, can try to measure the success of their company's advertising using market research.
advertising
advertising - events
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Advertisements for fruit drinks and tea in addition to an even more disturbing display of television commericals for dramatic mini series which we can expect to see once Ramadan commences. The bare-bones production is recorded in real time in his home and has no music, commericals, sound effects or editing. Italian specialties processor, runs a summer promotion for its unusual thick-crust pizza, using TV and radio commericals. |
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