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public relations
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public relations

Promotion by a business organization, country, or political group of a positive image about itself to the general public. PR (or corporate communications) departments of companies deal with inquiries from the public, draft press releases, and build working relationships with the media. In government, information officers or press secretaries inform the public about the activities of their departments and regulatory bodies. The Public Relations Consultants Association, set up in 1969, is the profession's UK trade body.



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? Mentioned in ? References in periodicals archive
 
In another instance, a real estate company wanting to change their image to reflect their involvement in more luxury real estate, utilized the design of a "hotel" office to host their agents across the country, as an example of the new company image.
Achieving your business goals through design by Viquez, Rey, III / Los Angeles Business Journal
More specifically, the choice of paper used in promotional business materials is a key component in creating a good impression and a positive company image.
Survey says: paper and postal mail increasingly popular by The Newsletter on Newsletters
Copa Airlines has unveiled its new company image as displayed on the first of 12 new Boeing 737-700 aircraft -- the result of an alliance with Continental Airlines.
COPA AIRLINES: NEW AIRCRAFT, NEW IMAGE by Latin Trade
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