Shelf Impact will be targeted on a controlled basis to marketers of consumer packaged goods and will cover "all aspects of package design, function and branding," Summit said.

The multi-year alliance establishes a seamless, end-to-end view of three key market segments - prescription medicines, over-the-counter products and consumer packaged goods - providing clients with unique, new insights into consumer dynamics that are driving today's healthcare decisions.

CHICAGO -- IRI, the world's leading global provider of consumer, shopper, and retail market intelligence and insights for the consumer packaged goods (CPG), healthcare and retail industries, has been named among the top 10 global outsourced, response and opinion research firms, according to a recent Brown-Wilson Group survey.