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co-opetition
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co-opetition

Combination of competitive and cooperative approaches to doing business. The competitive approach to business views business as similar to warfare while cooperative approaches embrace the ideas of teams and partnerships. The concept of co-opetition was introduced by Adam Brandenburger from Harvard Business School and Barry Nalebuff from Yale School of Management.

Co-opetition incorporates elements of game theory, treating business as a game that requires strategies to shape the game to suit a company. The word co-opetition was coined by Ray Noorda, founder of the networking software company Novell.



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Even those not moved by industry buzzwords like coopetition and strategic synergy would have to pay heed to statistics that show CEOs are focusing more than ever on savvy alliance building.
Monster Under THE BED by Donlon, J. P. / Chief Executive (U.S.)
Coopetition will replace competition as health care providers work together on a number of community issues.
The physician executive in a changing world. (Physician Anger) by Kaiser, Leland R. / Physician Executive
The final phase of collaboration - coopetition -- is just now starting to emerge in the supply chain landscape, according to this year's report," said Karl Manrodt, study co-author and professor of management, marketing & logistics at Georgia Southern.
Collaboration in Supply Chains is Necessary to Compete Effectively ... by Business Wire
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