Corporate reputation management - Hutchinson encyclopedia article about Corporate reputation management Printer Friendly
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public relations
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public relations

Promotion by a business organization, country, or political group of a positive image about itself to the general public. PR departments of companies deal with critical letters from the public. They also attempt to get free media publicity, for example, by providing stories or photographs to the press.


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True, the numbers have improved from a low in June 2002, but there's still a long way to go, says Resnick, who also runs OPC's corporate reputation management practice.
Doll (1) corporate and consumer marketing, issues/crisis management 2 digital entertainment rights and Kimberly Ohrt technology, health care, consumer, public affairs, corporate reputation management 3 digital entertainment, interactive Becky Bourn entertainment, consumer electronics, consumer products, licensed merchandise 4 government, media and community Steve Bullock (2) relations, issues management, political campaign management 5 emerging media/technology, film, Steven J.
The practice works with clients across the country on a range of issues, including strategic counsel, corporate reputation management, media relations and crisis communications.
 
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