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Crossley, Archibald M (Maddock) (1896–1985)| US public opinion analyst. With Elmo Roper and George Gallup, in the 1920s he pioneered scientific polling techniques using statistically representative population samples. He was the first to measure radio audiences in 1929 and wasa prominent presidential election pollster until 1952. |
| He was born in Fieldsboro, New Jersey. He founded the New York market research firm Crossley, Inc. (later Crossley Surveys) in 1926, retiring in 1962. |
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