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customer loyalty

   Also found in: Financial, Acronyms, Wikipedia 0.01 sec.

customer loyalty

Willingness of consumer to purchase repeatedly the same product or service. Customer loyalty is a valuable commodity for companies, particularly those with high customer acquisition costs. Companies must be careful to cultivate customer loyalty so that they can be assured that it is active loyalty to their product, rather than inertia, that is the motivation for repeat purchases.



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One of the most popular areas that a CRM solution can assist you with is developing and maintaining a customer loyalty programme.
9780873897723 Beyond the ultimate question; a systematic approach to improve customer loyalty.
Many UK companies operate customer loyalty programmes engendering a sense of belonging amongst their customers, while also allowing them access to exclusive services or offers.
 
 
 
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