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customer relationship management
(redirected from Customer relations management)

   Also found in: Acronyms, Encyclopedia, Wikipedia 0.08 sec.

customer relationship management

Computer systems covering the consolidation of sales force, call centre, field service, help desk, and marketing automation applications. CRM systems allow companies to undertake customer behaviour analysis and to coordinate all customer communications.



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Wilkin Guge will develop and implement a branding initiative for Phoenix Motorcars and a fully integrated marketing communications campaign to support the company's customer relations management, media and marketing efforts.
Its campus enterprise solutions include human capital management, financial management and customer relations management products.
John Rinn has been named director of customer relations management.
 
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