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data mining
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data mining

Analysis of computer data to determine trends. It is used by retailers to find out those items often purchased together. For example, one supermarket chain found that purchases of nappies and beer were linked, and so increased sales by putting beer next to nappies. Store ‘loyalty cards’ enable retailers to profile customers' week-by-week shopping against their age, sex, and address.



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The papers discuss data mining techniques applied to data warehouse Web logs, data cubes, and high-dimensional datasets; techniques utilizing pattern comparisons, frequent patterns, and vertical mining patterns; data mining applications in bioinformatics, including hierarchical classification, topological analysis, and sub-network mining; and data-mining techniques using multiple criteria optimization, support vector machine classifiers, graph-based mining, and Web services.
Data-mining capability enables staff to enhance the quality of this information by facilitating knowledge discovery in these databases.
Of the 199 data-mining efforts identified by the GAO, 122 are using personal information, and many of these efforts use sensitive private-sector data such as credit reports or bank account numbers.
 
 
 
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