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demography |
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demographyStudy of the size, structure, dispersement, and development of human populations to establish reliable statistics on such factors as birth and death rates, marriages and divorces, life expectancy, and migration. Demography is used to calculate life tables, which give the life expectancy of members of the population by sex and age. Demography is significant in the social sciences as the basis for industry and for government planning in such areas as education, housing, welfare, transport, and taxation. Demographic changes are important for many businesses. For example, the fall in the number of people aged 10–20 during the 1980s and the first half of the 1990s has led to many school closures, a shrinkage in the potential market for teenage clothes, and a fall in the number of young people available for recruitment into jobs by employers. Equally, the forecast rise in the number of people aged 75+ over the next 20 years will lead to an expansion of demand for accommodation for the elderly.
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In addition to the iconography of alcohol advertising, she looks at patterns of consumption, some famous advertising campaigns and how they reflect sociological factors and lifestyles changes, the targeting of specific demographic groups such as women and young people, and the importance of Christmas and lesser occasions when alcohol is marketed to celebrate holidays. Various demographic groups have revealed the shocking truth that about 41-43% of marriages today ends in divorce This statistical analysis was presented by Glenn T If a certain demographic group is being under reached with the existing campaign, the company can tweak the advertising method or media to reach the age group desired. |
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