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demography |
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demographyStudy of the size, structure, dispersement, and development of human populations to establish reliable statistics on such factors as birth and death rates, marriages and divorces, life expectancy, and migration. Demography is used to calculate life tables, which give the life expectancy of members of the population by sex and age. Demography is significant in the social sciences as the basis for industry and for government planning in such areas as education, housing, welfare, transport, and taxation. Demographic changes are important for many businesses. For example, the fall in the number of people aged 10–20 during the 1980s and the first half of the 1990s has led to many school closures, a shrinkage in the potential market for teenage clothes, and a fall in the number of young people available for recruitment into jobs by employers. Equally, the forecast rise in the number of people aged 75+ over the next 20 years will lead to an expansion of demand for accommodation for the elderly.
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The magazine plans "additional direct mail into matching demographic targets throughout the country" later this year. But unlike most businesses, the senior living and health care industries face some very unique challenges Our physical products and demographic targets have remained relatively constant, but the Boomers are changing the psychographics of our market even before they themselves become senior living prospects. In addition, although it discouraged contraceptive acceptance targets at the local level, it did not challenge national level demographic targets which, as in the case of the Peruvian sterilization scandal, often help set the stage for coercion. |
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