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direct marketing
(redirected from Direct marketing services)

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direct marketing

Marketing techniques that deal directly with the consumer. Traditional direct marketing methods include telephone sales, direct mail, door-to-door sales, leafleting, and cold calling. The Internet has opened up a new avenue of opportunity for direct marketeers and a number of techniques such as permission marketing have been pioneered utilizing the interactive nature of the medium.



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? Mentioned in ? References in periodicals archive
 
We are very excited about this transaction because it furthers our goal of building the industry's most comprehensive, client-centric direct marketing services platform offering highly integrated solutions to clients," said Don McKenzie, CEO of Direct Group.
Direct Group Acquires HintonHill by Business Wire
Direct Group provides a full suite of direct marketing services from prepress, print and personalization through lettershop, commingling and mail to telemarketing, response and fulfillment through long-term partnerships with world-class customers throughout the United States.
Direct Group Promotes Pat O'Brien to Senior Vice President, Sales & ... by Business Wire
This is an important strategic move for our company," Ortiz said, "because the combination of my skills and Don's will help create one of the industry's most comprehensive, client-centric direct marketing services platforms, which will offer highly integrated solutions to existing and new clients.
Direct Group Taps Industry Veteran Don McKenzie As New President & ... by Business Wire
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