Direct marketing services - Hutchinson encyclopedia article about Direct marketing services Printer Friendly
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direct marketing
(redirected from Direct marketing services)

   Also found in: Wikipedia 0.01 sec.

direct marketing

Marketing techniques that deal directly with the consumer. Traditional direct marketing methods include telephone sales, direct mail, door-to-door sales, leafleting, and cold calling. The Internet has opened up a new avenue of opportunity for direct marketeers and a number of techniques such as permission marketing have been pioneered utilizing the interactive nature of the medium.



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We are very excited about this transaction because it furthers our goal of building the industry's most comprehensive, client-centric direct marketing services platform offering highly integrated solutions to clients," said Don McKenzie, CEO of Direct Group.
Direct Group provides a full suite of direct marketing services from prepress, print and personalization through lettershop, commingling and mail to telemarketing, response and fulfillment through long-term partnerships with world-class customers throughout the United States.
This is an important strategic move for our company," Ortiz said, "because the combination of my skills and Don's will help create one of the industry's most comprehensive, client-centric direct marketing services platforms, which will offer highly integrated solutions to existing and new clients.
 
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