Direct-marketing - Hutchinson encyclopedia article about Direct-marketing Printer Friendly
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direct marketing
(redirected from Direct-marketing)

   Also found in: Wikipedia 0.04 sec.

direct marketing

Marketing techniques that deal directly with the consumer. Traditional direct marketing methods include telephone sales, direct mail, door-to-door sales, leafleting, and cold calling. The Internet opened up a new avenue of opportunity for direct marketeers and a number of techniques such as permission marketing have been pioneered utilizing the interactive nature of the medium.



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In specific product lines, direct-marketing sales are growing faster than the segment as a whole.
net as well as of ALC, said: "Impower's mission is to combine our twenty-five years of highly successful experience in traditional list-based direct marketing with the Web's power to support a new direct-marketing business model whose proprietary technology includes TransAct
She will direct the efforts of the entire PARADIGM Direct marketing team, as well as guide the delivery of direct-marketing products and services to clients," said Kandler.
 
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