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disintermediation
(redirected from Disintermediate)

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disintermediation

Elimination of the intermediary or third party from a transaction. Technological advances should in theory lead to more efficient markets where buyers and sellers of a commodity or service can transact business directly without the need for a broker. The ability to buy insurance directly from an insurance company, or to buy investments directly from the investment provider, is an example of disintermediation. However, in reality, intermediaries frequently offer independence as well as adding value relied upon by one or both parties to a transaction, and are unlikely to be eliminated from a market.


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In addition to integration and disintegration, the Internet disintermediates supply chains by eliminating middle layers and reintermediates them by creating new intermediaries.
Dealers have been very protective about their customer data, especially since the OEMs a few years ago announced they were going to try to disintermediate the dealer chain.
A second objection to purchasing bundled journals is that it disintermediates serials vendors and enjoins libraries from sharing electronic content with outsiders, although this hardly seems significant.
 
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