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early adopters
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early adopters

Following a technological innovation, the second group (after the innovators) to take up the technology. US academic Everett Rogers suggested several classes of adopters of technological innovation in his ‘diffusion of innovations’ theory: innovators; early adopters; early majority; late majority; and laggards. Early adopters represent 13.5% of all adopters. According to Rogers, their role is to increase acceptance of a new idea through adoption and dissemination of a subjective evaluation of the innovation.



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K-C), Dallas, Texas, USA has received the Radio Frequency Identification (RFID) Early Adopter Award from Consumer Goods Technology magazine at its Fall 2005 Conference.
Kimberly-Clark Corp by Solutions - for People, Processes and Paper
Trepeck: In addition to setting the requirements and standards of ethics for the credential, early adopters will enjoy other advantages.
CPAs have everything to gain by Journal of Accountancy
Product details will be available at that time (product details are available now to members of Vertica's Early Adopter Program; see http://www.
Vertica Systems Names Former Oracle SVP Jerry Held as Chairman by Business Wire
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