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cost per mille
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    Also found in: Acronyms, Wikipedia 0.04 sec.

cost per mille

Standard method of charging for banner advertising on the Internet. CPM stands for cost per mille, or cost per thousand. In the CPM model the advertiser pays an amount, perhaps $50, for 1,000 page impressions of the banner advertisement. This works out as 5 cents per view. The CPM model favours the owner of the Web site hosting the advertisement because they receive revenue from the advertiser regardless of the success of the campaign.
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With Entrieva's technology, Collective Media customers will be able to convert untargeted ad inventory into highly targeted, audience-relevant ad placements - allowing both publisher and advertiser to increase ECPM and ROI yield on the same campaigns.
Collective Media Chooses Entrieva's ClickSense(TM) Platform for ... by Business Wire
ClickSense(TM) closes the gap between content and advertising by delivering a greater value for publishers and advertisers, increasing their ECPM and ROI yield.
Entrieva Upgrades its ClickSense(TM) Contextual Targeting Platform to ... by Business Wire
Coupled with Conducive's adMarketplace self-service advertising system, ClickSense(TM) closes the gap between content and advertising, resulting in campaigns of greater value for publishers and advertisers and increasing ECPM and ROI yield.
adMarketplace Chooses Entrieva's ClickSense(TM) Platform to Enhance ... by Business Wire
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