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elasticity of demand |
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elasticity of demand
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Looking first at a ppm, equating MR and MC (second-order conditions are ignored) implies the firm sets a price that is a multiple of the MC of its optimal output; more specifically, the firm's optimal price is equal to the MC of its optimal output multiplied by an expression equal to: the absolute value of the price elasticity of demand at its optimal output divided by that absolute value minus 1. Drugstores are selling needed staples, however, so they're less subject to the fickle whims of retail, unlike fashion and gift retailers that have a high elasticity of demand. The 'AA-' rating reflects the economic strength and near monopoly position of the seven bridge system which provides critical transportation links in the San Francisco Bay Area, a mature and relatively stable traffic base, improved legal ratemaking flexibility, and demonstrated low to moderate elasticity of demand. |
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