First-mover advantage - Hutchinson encyclopedia article about First-mover advantage

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first mover advantage
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first mover advantage

Competitive advantage conferred on those companies who operate first in a particular market. This may be true in industries which have an economy of scale. The Internet and electronic commerce are seen as areas where first mover advantage may be significant. The benefits of being a first mover in this case are largely associated with capturing a substantial user base and gaining public recognition earlier than the competition.

The idea of first mover advantage has its opponents and there are many examples where the first company into a market did not end up as the dominant player in that market. This includes many Internet pureplays that have lost out to clicks and mortar companies.

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last mover advantage

There is a lot to be said for the first-mover advantage.

Faster is better by Vasilash, Gary S. / Automotive Design & Production

The company believes that its strategy of investing in 3G now will enable it to become one of the leading content providers in large, early adopting 3G countries, as well as providing first-mover advantage in the anticipated 3G marketplace in China.

CDC Mobile Signs Exclusive Distribution Agreement with Leading Korean ... by Business Wire

TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.

CareerBeam Delivers First Mover Advantage to Job Seekers through Its ... by Business Wire

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first mover advantage (redirected from First-mover advantage)

first mover advantage

first mover advantage
(redirected from First-mover advantage)