Fitz-Gibbon, ‘Fitz’ (c. 1895–1982)

US advertising executive. Her speciality was in retail advertising at Macy's, John Wanamaker, and Gimbels, New York, where, as publicity director, she was one of the highest paid women in advertising. She later headed her own advertising consultancy (1954–76).

She was born in Waunakee, Wisconsin. One of her most famous slogans was ‘Nobody, but nobody, undersells Gimbels.’