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focus group
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focus group

Group discussion held in a small, specially selected group, often to identify organizational problems or for market research purposes. The group usually comprises fewer than 15 participants and its members are selected for their relevance to the discussion topic. Discussions focus on a limited subject area and are led by a moderator whose task is to facilitate the discussion. The discussions may be recorded in video or audio and may take place over a period over several months. Focus groups have become increasingly popular in politics for gauging public opinion.
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? Mentioned in ? References in periodicals archive
 
I invited members of the public to participate in focus groups with the intent of recognizing and identifying diverse opinions.
A focus group model for community input by Winand, Brent / School Administrator
According to Krueger and Casey (2000), the purpose of focus groups is to gain an understanding of participants' thoughts and feelings about the topic being discussed.
Rural adolescents' attitudes to seeking help for mental health ... by Newnham, Krystal / Youth Studies Australia
The changes are the result of focus groups that AEG conducted for the first time.
Ticket in: staples brings high-tech to suite doors by Nusbaum, David / Los Angeles Business Journal
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