|
|
gap analysis| Technique used to determine an unfulfilled need in a market. In gap analysis, a table is made of a product category with all product features listed. Cross-listed against this is a list of all the known customer requirements. The resulting table should indicate any consumer needs that are not met by existing product features, thus revealing any gap in the market. |
How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
?Sign in  |
|---|
|
|
|