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generic brand
(redirected from Generic product)

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generic brand

Brand so closely associated with a product that it becomes synonymous with that product. Examples include Hoover and Sellotape. Generic brands are bad for brand managers because all notions of brand identity and brand values are lost.
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Summary: Actavis has signed an exclusive agency agreement for a number of generic products with Atudipp, a Tunisian agency responsible for the registration and promotion of pharmaceutical products.
Actavis signs agency agreement with Atudipp in Tunisia by UMCI News (Potomac Falls, VA)
re concerned about purchasing generic products, or have purchased a generic product by mistake, call the merchant you purchased the product from.
What Is a Generic Projection Lamp? by Eddie Phanichkul / Computers and Internet community
Although branded and generic products may vary in appearance and presentation, there's no difference in safety or effectiveness between the two medicines," explains Jennifer Kyne, of the Medicines and Healthcare Products Regulatory Agency, the UK government body that regulates drugs.
Your Life: Cheaper brands that will sweeten the pill; HEALTH CREDIT ... by The Mirror (London, England)
 
 
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