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generic brand |
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generic brand
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| The certification applies to all generic product categories, such as hardware, software, processed materials and services. We assume, along with others, the presence of a price-sensitive segment of buyers who switch to the generic product if its price is below the brand-name product's and the presence of a brand-loyal segment that does not. Instead, the Court has ordered Teva and Novartis not to sell or offer further generic product, beyond what has already been commercialized, including any authorized generics, until at least the completion of a status call with the Judge next Tuesday, May 29, 2007. |
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