Generic-brand - Hutchinson encyclopedia article about Generic-brand Printer Friendly
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generic brand
(redirected from Generic-brand)

    Also found in: Wikipedia 0.05 sec.

generic brand

Brand so closely associated with a product that it becomes synonymous with that product. Examples include Hoover and Sellotape. Generic brands are bad for brand managers because all notions of brand identity and brand values are lost.



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Under the current agreement, employers pay 100 percent of all health benefits (at an average cost of nearly $7,900 annually), with workers only responsible for co-pays of $3 for a generic-brand prescription drug and $6 for a name brand.
Grocers assume hard line early in contract talks by Greenberg, David / Los Angeles Business Journal
Save 30 percent to 60 percent off retail prices when you purchase generic-brand copier toners from Inkjets & More.
BARGAINS : SAVINGS PART OF THE CRAFT by Daily News (Los Angeles, CA)
Pharmex' strategy is to exploit the fact that there is virtually no generic-brand distribution of similar products in Mexico, and to provide a broader supply of lower-cost, higher-quality pharmaceuticals and vitamin and mineral supplements than is currently available, i.
Biomin Financing to Fund Distribution of Pharmaceuticals and ... by Business Wire
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