Goizueta, Roberto - Hutchinson encyclopedia article about Goizueta, Roberto Printer Friendly
Dictionary, Encyclopedia and Thesaurus - The Free Dictionary
1,750,510,996 visitors served.
forum mailing list For webmasters
?
New: Language forums
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

Goizueta, Roberto

   Also found in: Encyclopedia 0.02 sec.

Goizueta, Roberto (Crispulo) (1931–1997)

Cuban-born US food and beverage company executive. As president, CEO (from 1980) and chair (from 1981) of Coca-Cola until his death, he proved to be an aggressive and successful marketing and corporate strategist. He stunned many in 1985 when he opted to change the formula of the famous Coca-Cola drink, a decision reversed within weeks after a public outcry. Goizueta was born in Havana, Cuba. A Yale-educated engineer, he joined Coca-Cola as a quality control and research specialist in 1954.



How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
?Page tools
Printer friendly
Cite / link
 Email
Feedback
?Sign in SSL protected
Email:
Password:
Register

? Mentioned in ? References in periodicals archive
No references found
 
Entertainment Garcia, Andy - Actor Goizueta, Roberto C.
The Cuban TV connection: spanning the globe by Video Age International
More results
 
Hutchinson browser? ? Full browser
 
 
Hutchinson Encyclopedia
?

Disclaimer | Privacy policy | Feedback | Copyright © 2009 Farlex, Inc.
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. Terms of Use.