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promotion
(redirected from Health promotion)

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promotion

Technique used by a business organization to persuade customers to buy its products in the short term. Below-the-line promotion or merchandising would include special offers such as free gifts, discounts, competitions, better value offers (for example, 500 grams for the price of 400 grams), and trade-ins. Above-the-line promotion is advertising.



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International Conference on Food Factors for Health Promotion (2007: Tokyo, Japan) Ed.
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