Horns effect - Hutchinson encyclopedia article about Horns effect Printer Friendly
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halo effect
(redirected from Horns effect)

    Also found in: Medical, Wikipedia 0.07 sec.

halo effect

Aura surrounding a successful entrepreneur, particularly an Internet entrepreneur. When an entrepreneur has achieved success there is a presumption regarding their expertise. Proven Internet entrepreneurs find it much easier to attract funding the next time round.



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