In-house brand - Hutchinson encyclopedia article about In-house brand Printer Friendly
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generic brand
(redirected from In-house brand)

   Also found in: Wikipedia 0.01 sec.

generic brand

Brand so closely associated with a product that it becomes synonymous with that product. Examples include Hoover and Sellotape. Generic brands are bad for brand managers because all notions of brand identity and brand values are lost.



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The non-fat milk product will be sold under the company's expanding Active Lifestyle(tm) in-house brand.
The remaining output carries suppliers in-house brand names.
In addition to offering popular name brands at the lowest prices, Jameco also offers in-house brands for savings of 20-30% below the name brands.
 
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