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product placement |
Also found in: Wikipedia | 0.46 sec. |
product placement
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? Mentioned in | ? References in periodicals archive | |
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The changing media habits of consumers, particularly those in the 'cashed-up' youth market, are leading media and marketing companies to produce integrated advertising campaigns using both traditional and new media, particularly mobile phones and the internet. The Moinian Group announced that Badalato-Ginsberg, a full service, vertically integrated advertising and strategic marketing agency, has leased 5,500 square feet of office space at 460-450 Park Ave. The agency will direct an integrated advertising, direct and public relations campaign aimed at reinvigorating the brand within key agricultural audiences. |
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