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product placement
(redirected from Integrated advertising)

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product placement

Advertising of products through positioning in television and film as props or scenery. Companies pay large sums to have their product endorsed indirectly in popular television programmes and feature films. The star of a film may, for example, shave with a Gillette razor, or the good guys may drive Mercedes cars. Competition for this kind of advertising can be fierce, particularly in popular film franchises such as the Bond movies.
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? Mentioned in ? References in periodicals archive
 
The changing media habits of consumers, particularly those in the 'cashed-up' youth market, are leading media and marketing companies to produce integrated advertising campaigns using both traditional and new media, particularly mobile phones and the internet.
Youth market drives integrated media advertising by Gross, Kate / Youth Studies Australia
The Moinian Group announced that Badalato-Ginsberg, a full service, vertically integrated advertising and strategic marketing agency, has leased 5,500 square feet of office space at 460-450 Park Ave.
Moinian welcomes agency by Real Estate Weekly
The agency will direct an integrated advertising, direct and public relations campaign aimed at reinvigorating the brand within key agricultural audiences.
Farm Credit Services of Mid-America, Indianapolis, awards a new brand ... by Agri Marketing
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