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interactive television
(redirected from Interactive TV)

   Also found in: Encyclopedia, Wikipedia 0.01 sec.

interactive television

Services provided through a television set that enable interaction by the viewer. Interactive TV services include electronic commerce (for example home shopping and banking), video-on-demand, and the ability to select camera angles and to replay action, usually for sporting events. See Open.



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? Mentioned in ? References in periodicals archive
 
NetPlay TV, the interactive TV gaming company, has bought the entire share capital of Abstract Games, which specialises in the production of competitions and interactive gaming products that appear in newspapers and magazines across the UK.
Zone 4 Play serves as the sole technology partner of the Winner Channel, UK's first cable interactive TV fixed-odds gaming service and is entitled to 45% of the net revenues realized by the channel.
Channel 4 is using the programme to test its new interactive TV strategy and bosses are said to be excited by the development.
 
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