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electronic commerce |
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electronic commerce
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Perhaps too much effort is being focused on the analysis and development of an Internet sales strategy and not enough on the execution of the sales strategy. will account for 62 percent of global Internet sales in eight retail sectors: home computers, durables, books, music, clothing, toys & games, food & drink, and furniture. Retailers with both Internet and actual stores ("bricks and clicks" or "clicks and mortar") are busy creating separate companies for their Internet sales activities and establishing firewalls between the two types of stores. |
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