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conspicuous consumption
(redirected from Invidious consumption)

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conspicuous consumption

Selection and purchase of goods for their social value as status symbols rather than for their inherent or practical value. These might include items with an obviously expensive brand-name tag. The term was coined by US economist Thorstein Veblen.



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Books and magazines offer a steady stream of advice, and advertisers tease and prod our status modules like the trainers of performing seals, trying to nudge us toward invidious consumption.
 
 
 
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