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Lauder, Estée
(redirected from Josephine Esther Mentzer)

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Lauder, Estée (1908–2004)

US beautician and business executive. Her Youth Dew beauty oil (1953) launched Estée Lauder, Inc., which became a billion-dollar business selling cosmetics through top department stores. Lauder's marketing innovations included free product samples. She was married twice (1930–39, 1942–83) to Joseph Lauder, her business partner. She was born in Corona, Queens, New York.



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The woman born Josephine Esther Mentzer passed on this past May.
Born Josephine Esther Mentzer,in the working class Corona section of Queens,New York, she was the daughter of Max and Rose Schotz Mentzer.
 
 
 
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