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Latina |
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Latina
Latina
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Casa Latino aims to join the ranks of businesses here that are geared toward Latinos but have mainstream appeal, like media outlet Univision, Vallarta supermarkets, and La Curacao department stores. Successfully taking Latino marketing beyond Spanish-language media will require moving the focus away from conventional presumptions about that sector, a new study suggests. It has become an article of faith in this presidential election campaign that the Latino vote is an elusive prize that could catapult to victory the candidate or party that manages to capture it. |
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