loss leader
| Good which is deliberately sold below the cost of production in order to persuade customers to buy other products. For example, a supermarket may sell bread below cost in order to attract customers into the supermarket. |
How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
| ?Page tools | ||
|---|---|---|
|
?Sign in  |
|---|