Loss-leader - Hutchinson encyclopedia article about Loss-leader Printer Friendly
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loss leader
(redirected from Loss-leader)

    Also found in: Wikipedia 0.12 sec.

loss leader

Good which is deliberately sold below the cost of production in order to persuade customers to buy other products. For example, a supermarket may sell bread below cost in order to attract customers into the supermarket.



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? Mentioned in ? References in periodicals archive
 
It's a loss-leader type program that is solely aimed at getting people in the door at Wal-Mart.
Cheap prescriptions at Wal-Mart by The New American
Apple, for example, acknowledges that iTunes is a loss-leader, but the company uses it to fuel sales of iPods.
Download blues: competitors seeking strategies to counter Apple's ... by Potkewitz, Hilary / Los Angeles Business Journal
Milk price wars and using milk as a loss-leader are likely the main reason behind these negative returns.
Retail Spread Widens by dickrell, Jim / Dairy Today
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